CathyCraycraft-CreativeDirector

I’m a creative director and designer who believes in the dream. I've built a career with some of the world's largest agencies and some small, immensely talented boutique creative shops as well as having established an award-winning in-house creative team. I'm about ideas that are strategic, tell a story and answer the right questions – and I truly enjoy bringing others along for the ride.

Resume

Creative Director | Craycraft Creative
12.17 – present
Brand and promotional campaigns, brand identity, print and digital design, social media.

 

Senior Creative | MindHandle
11.16 – 12.17

Merchandising, menu design, website design, digital display ads, email blasts, print, promotions, brand identity and national/global 360° campaigns.

 

Creative Director | Cicis
12.14 – 08.16

Established and led in-house creative team responsible for TV, digital, social, POP, print, promotions, radio, local restaurant marketing and a complete brand identity redesign implementation.

 

Contract Creative | Idea Planet
03.14 – 09.14
Entertainment partnership promotions, brand guidelines and kids meal premiums.

 

Contract Creative | Leo Burnett/Arc Worldwide
10.12 – 12.13
Retailer-specific shopper marketing, integrated campaigns and infographics.

 

Creative Director | TracyLocke
06.11 – 07.12
Merchandising, promotions, print, digital, direct, radio and outdoor.

 

Creative Director | Wunderman
10.97 – 02.11
Integrated campaigns, promotions and sponsorships.

 

 

Education

 

BFA, Graphic Design
Carnegie Mellon University | Pittsburgh

 

Design Camp, Design Thinking
Illinois Institute of Technology | Chicago

 

Certifications

IDEO U From Ideas To Action

 

 

Volunteer

 

Humane Tomorrow Animal Rescue
Social media management and event creative.

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